about

Hi, I'm fionn

(pronounced Fin)

Originally from Aberdeen, Scotland, I have been living in Southeast Michigan for the past 8 years. 

I began working in specialty coffee as a barista, then moved on to roasting before settling in as a coffee marketer.

After moving out of a full time role in the industry, I decided to use my background in writing and my love of coffee to help companies reach and serve more people. 

A Passion for Coffee

Over the past decade, I have immersed myself in the specialty coffee industry. From barista to roaster to writer, I have seen the coffee world from all angles.

A coffee cup with latte art on a table, seen from above

Compelling content

My background in the industry gives me a unique viewpoint on what works (and what doesn't) in coffee marketing.

My approach

Educate and Inform

I try to build a reputation for authenticity and authority in whatever I'm writing, through research and honesty with the reader.

My goal is to give the reader a sense of purpose and empowerment, which then leads them to buy.

Coffee cherries on a branch

Entertain and Convert

A sense of humor is important in all things, and a light touch lets you stand apart from the crowd.

Readers who enjoy your writing are more likely to remember you, come back to read more, and buy something.

like what you see?

Get in touch today. Let’s take your coffee content to the next level.